plain vanilla products

ordinary products

TRANSLATION

plain vanilla = ganz einfach, ohne Schnickschnack --- How important is this English word? plain vanilla: 2,360,000 Google Hits

STATISTICS

IN THE PRESS

Silverline Technologies acquired Seranova Inc. to add strategy consulting to its PLAIN-VANILLA software development.

(The Hindu Business Line)

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Turn your PLAIN-VANILLA PC into a digital darkroom, a digital video-editing system, a personal music studio, or a telecommuter's dream.

(www.zdnet.com)

Did you
know?

plain vanilla
adjective

1. lacking adornments or special features
2. basic or ordinary

(The American Heritage® Dictionary of the English Language: Fourth Edition. 2000.)

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WORD ORIGIN
The bean from the vanilla plant is used as a natural flavouring agent in many foods. One of the major uses is in ice cream. Vanilla was the most commonly available ice cream flavour for many years until other varieties such as chocolate and strawberry were introduced. Thus vanilla, or plain vanilla, is used to describe anything that is ordinary or lacks special features.

Meanwhile there is no limit to the imagination when it comes to ice cream flavours. The Baskins-Robbins ice cream chain claims to have developed more than 1,000 flavours including Pink Bubblegum and New York Cheesecake.

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SYNONYMS
common, run-of-the-mill, standard, stock, typical, usual, garden-variety, routine, plain and simple

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IMPRESS YOUR FRIENDS TODAY
say something like:

“Tell the agency we want a special campaign, not the plain vanilla concept they presented last time."

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