PSA · Paul Smith Associates

Eloquence

More Than Mere Words! Speaking with confidence, clarity, and presence.

1-day Intensive Seminar with Paul Smith M.A.&Helga Smith M.A. — in Munich, Frankfurt, or Berlin

In an age of shrinking attention spans, inflated language, rushed meetings, and digital noise, eloquence has become increasingly rare — and one of the most transferable.

People who can explain clearly, think coherently under pressure, speak persuasively, and express complex ideas with elegance possess a decisive professional advantage. They calm rooms. They clarify confusion. They sound trustworthy before others have fully analysed why.

Bad speakers transmit information. Good speakers alter atmosphere.

Paul & Helga Smith have spent decades helping senior professionals find their voice — in English, in German, and across the cultural fault lines that separate them. This is what the day is about.

Programme

01
What eloquence actually is
02
Expand your active vocabulary
03
Think clearly, structure fast
04
The musicality of authority
05
Persuasion, story & why facts don't always win
06
Why some speakers vanish and others don't
07
Handle difficult questions with grace
08
The language quietly working against you
09
Clarity without casualties
10
Borrow from literature & history
11
Your own voice, made sharper

Throughout the day, we perform live verbal forensic analysis on speeches, interviews, presentations, negotiations, and everyday professional exchanges — examining why one sentence sounds authoritative while another sounds evasive, and why a single well-chosen word can transform the way a room receives you.

Seminar Format

Live speaking exercises Rhetorical upgrades Before & after rewrites Persuasion analysis Difficult-question simulations Vocal pacing exercises Conversational restructuring Real-time feedback Linguistic precision drills Executive scenarios

By the end of the day, participants leave not with borrowed techniques but with a sharper version of themselves — and a working vocabulary for everything they have always felt but never quite been able to say.

Your Trainers

Paul Smith M.A.

MA in Visual Communication, Royal College of Art, London. Co-founder of OWAD, read daily by over 7,000 professionals across the DACH region. Former chair of The English Public Speaking Competition — a partnership between PSA, the Financial Times, and the Frankfurter Allgemeine Zeitung.

Helga Smith M.A.

MA in Philology, Goethe University Frankfurt. Three decades helping senior professionals find their voice — in English, in German, and across the cultural boundaries that separate them. Former cross-cultural trainer for the American Army Education Center and Siemens.

Over three decades, Paul and Helga have trained senior professionals across Europe, the USA, South America, Africa, and India — among them Lufthansa Flight Training, the Helmholtz Institute, Management Centre Europe, Zentrum für Unternehmensführung, the Austrian Management Academy, the SwissRe Centre for Global Dialogue, the British Council, and the Boston Consulting Group.

Logistics

Format

1-day intensive

09.00 – 17.30

Investment

€ 650 + MwSt.

Includes

Full-day training

Documentation, lunch,
refreshments & certificate

By the end of the day, participants leave not with borrowed techniques but with a sharper version of themselves — and a working vocabulary for everything they have always felt but never quite been able to say.

Preferred Location:
Preferred Month:

We’ll be in touch with day options in your preferred month

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PSA · Paul Smith Associates