augmented reality

experience which is enhanced by computers

TRANSLATION

augmented reality = eine Mischung aus realer und computergenerierter Information --- GOOGLE INDEX augmented reality: approximately 2,500,000 Google hits

STATISTICS

IN THE PRESS

Researchers in Germany are developing AUGMENTED REALITY systems to replace workshop manuals for car mechanics.

(BBC News)

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AUGMENTED REALITY - a solution looking for a problem?

(Financial Times - News Headlines)

Did you
know?

augmented reality
noun phrase

a field of computer research that deals with the combination of real-world and computer-generated data

(Wikipedia)

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Remember the scenes from Star Trek when some characters appeared to be directly in front of Captain Kirk and his crew when in fact they were standing around on another planet? This was one vision of augmented reality.

Now imagine while walking around London with special spectacles. You see the surrounding area overlaid by a map of the London subway, or the Tube as it is called. It also shows the direction and distance to the next Tube stop. No need to pull out a map. No need to ask for directions. No need to act like a tourist. Welcome to "real" augmented reality.

Augmented reality creates a composite view that combines what users actually see with a virtual scene generated by the computer. The virtual scene is designed to enhance the user's sensory perception of what they are seeing or interacting with.

While augmented reality systems have long been in the realm of science fiction, applications like the one described above are finally providing users tangible benefits. It also makes Star Trek a lot more believable than when the first episode was launched in 1966.

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SMUGGLE OWAD into today's conversation

"Cars with head-up displays are already using a form of rudimentary augmented reality".

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