cachet
noun

- the state of being respected or admired; prestige

- a quality of someone or something that makes it especially attractive or admirable

- a mark or sign showing something is genuine, authentic, or of superior quality

- praise given for achievement

Oxford Languages / Cambridge Dictionary / Collins Dictionary /  Merriam-Webster

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WORD ORIGIN

Initially in the 1630s, "cachet" was borrowed into English from French Canadian trappers' slang, referring to a "hiding place for stores and provisions". This was likely a back-formation from the French phrase lettre de cachet, meaning "letter under seal of the king".

The meaning then evolved in the 18th century through the French phrase lettre de cachet to signify a "personal stamp (of the king)". From this, the figurative meaning "symbol of prestige" emerged around 1840.

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WHAT’S THE VALUE OF PRESTIGE?

The five most valuable brands in the world for 2024 are dominated by technology giants, reflecting the significant role these companies play in daily life and global markets.

1. APPLE = With a brand value of approximately $1.02 trillion, Apple stands as the world’s first trillion-dollar brand. This tech giant's impressive growth is attributed to its strategic diversification and premium pricing strategy, expanding beyond iPhones into wearables and services such as Apple TV.

2. GOOGLE = Valued at around $753.5 billion, Google holds the second spot. Its growth can be credited to continuous innovations in its search engine technology, cloud services, and a diverse array of consumer products.

3. MICROSOFT = Microsoft ranks third with a brand value of about $712.9 billion. The company's substantial growth is fueled by its leadership in software, cloud computing, and enterprise solutions, alongside a strong consumer base for products like Xbox and Surface devices.

4. AMAZON = Amazon's brand value is estimated at $576.6 billion, placing it fourth. The company's dominance in e-commerce, cloud computing through AWS, and ventures into various other sectors, like entertainment and logistics, underpin its significant market value.

5. MCDONALD'S = Rounding out the top five, McDonald’s holds a brand value of $221.9 billion. The fast-food giant's sustained value is driven by its global presence, continuous innovation, and integration of technologies like AI to enhance customer experiences and operational efficiency.

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SYNONYMS

aura, authority, CACHET, celebrity, charisma, clout, cred, credit, dignity, distinction, eminence, esteem, fame, glamour, glory, gravitas, gravity, greatness, honour, illustriousness, importance, kudos, luster, majesty, mana, name, notability, position, preeminence, prestige, prominence, rank, recognition, regard, renown, repute, respect, reputation, standing, stature, status, stock, sway, vogue, weight, worth

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SMUGGLE OWAD into a sentence, say something like:

“The CACHET associated with these brands exemplify how innovation, strategic market positioning, and customer loyalty contribute to immense brand value, allowing them to lead in their respective industries on a global scale.”

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