the big apple

New York

TRANSLATION

New York

STATISTICS

IN THE PRESS

The Big Apple bargain blitz - If you close your eyes on downtown Broadway these days during business hours, you are almost more likely to hear an English, Scottish, or Irish accent, than an American one.

The great European shopping invasion of New York is in full-swing, with Britain leading the charge.

Sterling and the Euro are riding high against the US dollar, and cheap transatlantic flights abound.

(BBC News - 29 November, 2004)

Did you
know?

This name for New York City was originally horse-racing slang that made its way into jazz lingo and eventually into common speech.

The term dates to 1921 and is a reference to the race courses in and around New York City. These were the big money courses, and the "apple" is associated with a prize, something desireable. By the late 1920s, the term had been adopted by jazz musicians and generalized to the city as a whole.

A tourism advertising campaign in the 1970s that used the term "The Big Apple" as a theme re-stimilated the usage and brought the name to the attention of millions who had not otherwise heard it.    

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