hype
unserious promises made by advertisers
TRANSLATION
unhaltbare Versprechen, unseriöse Übertreibungen
STATISTICS
IN THE PRESS
"This book is cuts through the hype and the nonsense. Everyone has a view on advertising, but not many have a view that is as comprehensible and as reasonable as that expressed by Max Sutherland in his book."
(Stephen Holden reviewing the book 'Advertising for Pleasure and Profit 23rd February 2000 - Amazon)
(Stephen Holden reviewing the book 'Advertising for Pleasure and Profit 23rd February 2000 - Amazon)
Did you
know?
WORDWISE:
Examples of e-mail hype are headlines like:
FREE FREE FREE
HOT HOT HOT
NEVER BEFORE...
BIGGEST, LARGEST, BEST...
200,000 IN 1 MINUTE
THIS IS IT
BUY NOW AND SAVE!
Just take a look at this program, I did and now I'M RICH...READ THIS YOU WON'T BELIEVE IT!!!!
For a really good antidote to corporate 'hype' I can really recommend the book: "The Cluetrain Manifesto - The End of Business As Usual" by Christopher Locke, et al
Examples of e-mail hype are headlines like:
FREE FREE FREE
HOT HOT HOT
NEVER BEFORE...
BIGGEST, LARGEST, BEST...
200,000 IN 1 MINUTE
THIS IS IT
BUY NOW AND SAVE!
Just take a look at this program, I did and now I'M RICH...READ THIS YOU WON'T BELIEVE IT!!!!
For a really good antidote to corporate 'hype' I can really recommend the book: "The Cluetrain Manifesto - The End of Business As Usual" by Christopher Locke, et al
