flash mob

a spontaneous public meeting or event organised via electronic means

STATISTICS

IN THE PRESS

Hundreds in FLASH MOB pillow fight

(BBC News)

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Visitors, hospitality workers and other onlookers experienced a Tahitian dance FLASH MOB as more than 20 youth, who moments prior appeared relaxing along Maui’s golden sands, began to rise and sway to the sound of Polynesian percussion.

(hawaiinewsnow.com)

Did you
know?

flash mob
noun phrase

- a group of people summoned (as by e-mail or text message) to a designated location at a specified time to perform an indicated action before dispersing

(Merriam-Webster Online Dictionary)

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The first flash mob was created in Manhattan in May 2003, by a senior editor of Harper's Magazine. The first attempt was unsuccessful after the targeted retail store was told about the plan in advance.

These problems were avoided during the second flash mob, which occurred on June 3, 2003, at Macy's department store, by sending participants to preliminary staging areas – in four prearranged Manhattan bars – where they received further instructions about the ultimate event and location just before the event began.

The creator said his idea was designed as a social experiment to highlight the cultural atmosphere of conformity and of wanting to be an insider or part of "the next big thing". In another interview he said "the mobs started as a kind of playful social experiment meant to encourage spontaneity and big gatherings to temporarily take over commercial and public areas simply to show that they could".

Another example of a well known flash mob was the April 2006 silent disco in London. At various London Underground stations, around 4,000 people gathered with their portable music devices and began dancing to their music at a pre-arranged time.

The first documented use of the term flash mob as it is understood today was in a blog entry posted after the first flash mob in May 2003. The term was inspired by the earlier term "smart mob", which in contrast to an unruly mob, is a group that behaves intelligently or efficiently because of its exponentially increasing network links.

(source: Wikipedia)

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SMUGGLE OWAD into today's conversation

"Flash mobs are an interesting social phenomenon."

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