joe public

the average, standard consumer (Otto-Normalverbraucher)

TRANSLATION

Otto-Normalverbraucher, Jedermann

STATISTICS

IN THE PRESS

"...but I have yet to see intelligence in JOE PUBLIC... What do I mean by that...? At the tip of the iceberg, infomercials. pay-per-view, buying unnecessary stuff for Y2K and dubious cosmetic surgery are just a few examples of the stupidity that people still buy into today."

(Manjit Syven Birk in FastCompany.com Sept. 1999)

Did you
know?

Joe Public

Mr (or Mrs) Average or John Doe are alternatives to Joe Public.

Synonyms for average include:

the mean, the norm, ordinary, mediocre, middling

Thanks to Michael for suggesting today's interesting word

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