the average, standard consumer (Otto-Normalverbraucher)
TRANSLATION
Otto-Normalverbraucher, Jedermann
STATISTICS
IN THE PRESS
"...but I have yet to see intelligence in JOE PUBLIC... What do I mean by that...? At the tip of the iceberg, infomercials. pay-per-view, buying unnecessary stuff for Y2K and dubious cosmetic surgery are just a few examples of the stupidity that people still buy into today."
(Manjit Syven Birk in FastCompany.com Sept. 1999)
Did you know?
Joe Public
Mr (or Mrs) Average or John Doe are alternatives to Joe Public.
Synonyms for average include:
the mean, the norm, ordinary, mediocre, middling
Thanks to Michael for suggesting today's interesting word