"The buzzword for this kind of digital activism is a 'flash campaign,' so named for the instantaneous mobilization of support that can be generated in the flash of a mouse click... Successful flash campaigns have been mounted for political fundraising and to drum up support for issues ranging like gun control ."

(Marilyn J. Cohodas in "The speed of the Internet... community organizers mobilize support in the flash of a mouse click," Governing Magazine, August 2000)