ad creep


the invasion of advertising into previously ad-free spaces

TRANSLATION

ad creep = allmähliche Nutzung aller möglichen Flächen für Werbung --- GOOGLE INDEX ad creep: approximately 12,000 Google hits

STATISTICS

IN THE PRESS

Super Bowl AD CREEP Gave Viewers Nearly 48 Minutes of Commercials Last Year

(www.adage.com)

---
Bay Area Rapid Transit received almost 200 letters from riders opposing this AD CREEP

(www.sfbeautiful.org)

Did you
know?

ad creep
noun phrase, buzzword

- the gradual introduction of advertising into previously ad-free spaces

(Wikipedia)

---
Ad creep is a classic example of a buzzword, which is defined as a word or phrase that is frequently used because of its importance or popularity especially among a certain age-group or profession. Ad is short for advertising and creep is a verb that means to move slowly, quietly or secretly.

Creep is also slang for a disgusting person and the adjective creepy means causing feelings of fear. For that reason, one could interpret the term "ad creep" as having a double meaning.

In an example of what we might call "buzzword creep," there is a wide range of other creepy expressions including:

- mission creep = the expansion of a project beyond its original goals, especially where this has undesirable consequences, such as in a military conflict

- Christmas creep = the tendency for Christmas products, decorations and advertising to be displayed earlier each year

- season creep - earlier change of seasons due to global warming

- function/functionality creep = when an item or procedure designed for a specific purpose ends up serving another purpose for which it was not intended

(definitions from the MacMillan Dictionary)

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SMUGGLE OWAD into today's conversation

"Ad creep at sport events detracts attention away from the game."

More Word Quizzes:

whinge

6 years ago

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6 years ago

not caring about the truth or falsity of information

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having access to vast amounts of data

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experiencing negative health effects due to information overload

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7 years ago

to be motivated to keep going and not to give up

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pander

7 years ago

to promote

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to please

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to punish

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old boy network

7 years ago

a social media chat group of people over 60

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the surviving veterans of World War II

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