fcuk
French Connection United Kingdom (Modehersteller)
TRANSLATION
French Connection United Kingdom - Modehersteller
STATISTICS
IN THE PRESS
"UK fashion retailer French Connection is to push ahead with expansion plans into the US and Japan. The group's provocative advertising campaign, centred around the FCUK slogan, has helped it buck the current UK retail trend, with pre-tax profits of £19.1m, up 20% on last year."
(BBC News - 13th March 2001)
(BBC News - 13th March 2001)
Did you
know?
Did you know?
The FCUK logo, created by high-profile adman Trevor Beattie, whose TBWA agency landed the British Labour Party's advertising account, is widely credited with turning the fashion retailer's fortunes around.
The company saw its profits increase by 84% in the first half of 1999, which it attributed directly to the launch of
the campaign in Britain.
The British Advertising Standards Authority received 27 complaints about the logo on its launch. And a British judge branded the campaign "tasteless and obnoxious" during a court case involving the company.
The launch of the campaign in Singapore caused widespread outrage, and the company was asked to modify it.
The FCUK logo, created by high-profile adman Trevor Beattie, whose TBWA agency landed the British Labour Party's advertising account, is widely credited with turning the fashion retailer's fortunes around.
The company saw its profits increase by 84% in the first half of 1999, which it attributed directly to the launch of
the campaign in Britain.
The British Advertising Standards Authority received 27 complaints about the logo on its launch. And a British judge branded the campaign "tasteless and obnoxious" during a court case involving the company.
The launch of the campaign in Singapore caused widespread outrage, and the company was asked to modify it.
