"Demographics is on their side: almost one-third of bingo players are single women - a social category that is becoming ever more numerous, richer and more hungry for fun. Amid the uncertainties of the gaming industry, bingo might the closest thing there is to a DEAD CERT."
(Feature "Can bingo bounce back? on "BBC News 14th October 2002)
Did you know?
Did you know?
dead cert
A dead cert s the shortened form of a dead certainty, meaning a complete certainty. It's a term often used in sports gambling, but also sometimes in business.
"It's a dead cert that he'll get the job - his uncle is on the selection board."
Note: Interesting that the word dead doesn't always refer to death:
to be dead-on = den Nagel auf den Kopf treffen dead calm = die Flaute dead center = genauer Mittelpunkt dead drunk = sinnlos betrunken dead easy = kinderleicht dead end = die Sackgasse dead faint = tiefe Ohnmacht dead freight = zu zahlende aber nicht genutzte Fracht dead letter = unzustellbarer Brief dead market = flauer Markt dead reliable = völlig zuverlässig dead silence = absolute Stille dead space = ungenutzter Raum dead storage = verlorener Speicherraum dead straight = schnurgerade dead sure = todsicher dead time = die Verlustzeit dead tired = todmüde