co-opt
to take-over or win over a person or group for ones own purposes
TRANSLATION
einbinden, hinzuwählen
STATISTICS
IN THE PRESS
"Teens are taken deeper into a consumer culture... where the desire for material goods is greater than that for knowledge. Critics say that advertising research can co-opt teens both individually and collectively."
(The Christian Science Monitor - 11th February 2000)
(The Christian Science Monitor - 11th February 2000)
