big blue
the computer giant IBM
TRANSLATION
Spitzname von IBM
STATISTICS
IN THE PRESS
"Blue skies for Big Blue - That IBM should be something other than strictly a tech concern is a good thing in times like these."
(Adam Lashinsky in CNN/Money, November 15, 2001)
(Adam Lashinsky in CNN/Money, November 15, 2001)
Did you
know?
Did you know?
The term "Big Blue" as a reference to IBM did not originate within the company. When the term first began appearing in the press during the early 1980s, IBM employees continued to refer to IBM as they always had, as "IBM" or "the business" or "the company."
Some writers have suggested that the "Big Blue" expression is related to the blue covers on the IBM mainframes and similar products of the 1960s. Of course, "Blue" can now be found in the names of some of IBM's supercomputers, such as Deep Blue, Blue Pacific and Blue Gene.
(IBM PR Archives)
Last week we looked at "yellow", now's your chance to become a "blue" expert:
out of the blue - aus heiterem Himmel
a true-blue hero - ein echter Held
to make so. blue - jmdn. unglücklich machen
once in a blue moon - alle Jubeljahre, ganz selten
true-blue [coll.] - unerschütterlich loyal (Partei)
blue chip [finan.] - Spitzenpapier an der Börse
blue-collar worker - Arbeiter
bolt from the blue - Blitz aus heiterem Himmel
to have a blue fit - Zustände kriegen
to be blue-blooded - blaues Blut in seinen Adern haben
to look blue [fig.] - Kummer haben
a bolt from the blue - Blitz aus heiterem Himmel
to be in a blue funk - die Hosen voll haben
The term "Big Blue" as a reference to IBM did not originate within the company. When the term first began appearing in the press during the early 1980s, IBM employees continued to refer to IBM as they always had, as "IBM" or "the business" or "the company."
Some writers have suggested that the "Big Blue" expression is related to the blue covers on the IBM mainframes and similar products of the 1960s. Of course, "Blue" can now be found in the names of some of IBM's supercomputers, such as Deep Blue, Blue Pacific and Blue Gene.
(IBM PR Archives)
Last week we looked at "yellow", now's your chance to become a "blue" expert:
out of the blue - aus heiterem Himmel
a true-blue hero - ein echter Held
to make so. blue - jmdn. unglücklich machen
once in a blue moon - alle Jubeljahre, ganz selten
true-blue [coll.] - unerschütterlich loyal (Partei)
blue chip [finan.] - Spitzenpapier an der Börse
blue-collar worker - Arbeiter
bolt from the blue - Blitz aus heiterem Himmel
to have a blue fit - Zustände kriegen
to be blue-blooded - blaues Blut in seinen Adern haben
to look blue [fig.] - Kummer haben
a bolt from the blue - Blitz aus heiterem Himmel
to be in a blue funk - die Hosen voll haben
