win over

to gain full support

TRANSLATION

win (someone) over = überzeugen, jemanden für sich gewinnen, jemanden bekehren --- GOOGLE INDEX win over: approximately 60,000,000 Google hits

STATISTICS

IN THE PRESS

Dating Etiquette: 5 Classy Moves to WIN HIM OVER

(Glamour magazine headline)

---
"How Susan Boyle won over the world"

(BBC News headline)

Did you
know?

win over
idiom

- gain the support or favour of someone by action or persuasion

(Oxford English Dictionaries)

---
As the common saying goes, all the world loves a winner. Or as a college football coach in the U.S. famously said, "Winning isn't everything - it's the only thing!" The desire to win seems to be part of human nature, not only in sports competitions but in personal relationships as well.

We love convincing others of our own opinions. Because we like being right, we get satisfaction from "winning others over," which implies bringing someone "over" to your side by being convincing or persuasive. Successful sales professionals know how to win customers over for instance.

The word win, which is a fusion of the Old English "winnan" (to struggle or fight) and "gewinnan" (to gain or succeed by struggling - compare to German gewinnen), can be found in several other popular expressions and proverbs:

- out to win = determined to win (She will certainly be successful because she is always out to win)

- you can't win them all / you win some, you lose some = you can't always succeed, usually told to someone to console them after they have failed at something (Don't worry Bill, you can't win them all.)

- win-win situation = when both parties in a work or business relationship benefit (The contract is a win-win situation for both companies)

- no-win situation = when there is no satisfactory solution (We're in a no-win situation here)

- win by a nose = to win by a very small margin (He was elected to the workers council by a nose)


---
SYNONYMS

compel, convert, bring over, bring around, persuade, sway, talk into, prevail upon

---
SMUGGLE OWAD into today's conversation

"His brilliant presentation won the customer over."

More Word Quizzes: