what's the gist?

what's the main point?

TRANSLATION

gist = das Wesentliche, die Quintessenz --- GOOGLE INDEX gist: approximately 8,000,000 Google hits

STATISTICS

IN THE PRESS

Predictably, many in the audience were impressed with the GIST of Mr Cameron's "vision of a world in which business has the freedom to succeed in a low-tax, low-regulation economy".

(BBC News)

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I recently heard a question that I think more companies should being asking themselves when they launch a product: What's the GIST?

(BusinessWeek magazine)

Did you
know?

gist
noun

- the most important pieces of information about something, or general information without details

(Cambridge Advanced Learner's Dictionary)

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So what is the gist? Humans have occupied themselves with this question for ages, whether it's about love (Desire is the very gist of man. - Baruch Spinoza), nobility (Egoism is the very gist of a noble soul. - Friedrich Nitzsche), acting (Pretending to be other people is my game and that to me is the gist of the whole business of acting. - John Hurt) or simply being human (The gist of being human is that one does not seek perfection. - George Orwell)

Even jazz great Miles Davis had something to say about it in his classic song "Four":

Of the many facts making the list of life,
Truth takes the lead.
And to relax knowing the gist of life,
it's truth you need.

Origin: Gist is from the early 18th century Old French "gesir" (third person singular present tense), meaning to lie and from the Latin jacere. It was used in the Anglo-French legal phrase "cest action gist" (this action lies), meaning there is sufficient cause or reason to proceed with a legal case. The use was then extended in English to refer to the basis for something.

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SYNONYMS

core, essence, meaning, significance, substance, upshot

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SMUGGLE OWAD into today's conversation

"The gist of it is, most customers are willing to pay a little extra for good service."

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