to pluto
to reduce the value of something
STATISTICS
IN THE PRESS
All agreed, however, that few were more PLUTOED last year than Donald Rumsfeld...
(adapted from the Montreal Gazette)
(adapted from the Montreal Gazette)
Did you
know?
to pluto
- to demote or devalue someone or something
(American Dialect Society)
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WORD ORIGIN
In its 17th annual words of the year vote, the American Dialect Society voted “plutoed” as the word of the year.
To pluto is to demote or devalue someone or something, as happened to the former planet Pluto when the General Assembly of the International Astronomical Union decided Pluto no longer met its definition of a planet.
Word of the Year is interpreted in its broader sense as “vocabulary item” -not just words, but phrases. The words or phrases do not have to be brand new, but they have to be newly prominent or notable in the past year, in the manner of Time magazine's Person of the Year.
Other candidates for word of the year:
climate canary: an organism or species whose poor health or declining numbers hint at a larger environmental catastrophe on the horizon.
data Valdez: an accidental release of a large quantity of private or privileged information. Named after the 1989 oil spill by the Exxon Valdez in Prince William Sound, Alaska.
flog: a fake blog created by a corporation to promote a product or a television show.
(source: American Dialect Society)
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SYNONYMS
demote, degrade, devalue, demean, diminish, dismiss, downgrade, relegate, lower, bust
---
IMPRESS YOUR FRIENDS TODAY
say something like:
“Our high-end product line hasn't been selling well, so we plutoed it in order to focus on the rest of our products.”
- to demote or devalue someone or something
(American Dialect Society)
---
WORD ORIGIN
In its 17th annual words of the year vote, the American Dialect Society voted “plutoed” as the word of the year.
To pluto is to demote or devalue someone or something, as happened to the former planet Pluto when the General Assembly of the International Astronomical Union decided Pluto no longer met its definition of a planet.
Word of the Year is interpreted in its broader sense as “vocabulary item” -not just words, but phrases. The words or phrases do not have to be brand new, but they have to be newly prominent or notable in the past year, in the manner of Time magazine's Person of the Year.
Other candidates for word of the year:
climate canary: an organism or species whose poor health or declining numbers hint at a larger environmental catastrophe on the horizon.
data Valdez: an accidental release of a large quantity of private or privileged information. Named after the 1989 oil spill by the Exxon Valdez in Prince William Sound, Alaska.
flog: a fake blog created by a corporation to promote a product or a television show.
(source: American Dialect Society)
---
SYNONYMS
demote, degrade, devalue, demean, diminish, dismiss, downgrade, relegate, lower, bust
---
IMPRESS YOUR FRIENDS TODAY
say something like:
“Our high-end product line hasn't been selling well, so we plutoed it in order to focus on the rest of our products.”
