tchotchke = Schnickschnack, Kinkerlitzchen (ein kleines Objekt, das eher dekorativ als rein funktional ist)
“Toss The TCHOTCHKES: Five Ways To Bring Social Responsibility Into Marketing”
Isabelle Dumont — Forbes (8th June 2022)
“So Many TCHOTCHKES, So Little Time. Instagram stores that specialize in knickknacks are booming. Blame the pandemic.”
Marisa Meltzer — The New York Times (3rd August 2021)
noun: US informal
- a small object that is decorative rather than strictly functional
- a trinket or knick-knack
Oxford Languages / Collins DIctionary
In Yiddish, tchotchke originally referred to small, decorative items or knickknacks that might be used as ornaments or keepsakes. Over time, since its adoption into English, the term has often been used to describe small, inexpensive, and decorative objects or bric-a-brac. It can also be applied more broadly to various small items, sometimes with a connotation of being trivial or unnecessary.
The word may also refer to free promotional items dispensed at trade shows, conventions, and similar commercial events. They can also be sold as cheap souvenirs in tourist areas, which are often called "tchotchke shops".
A DIPLOMATIC DISCOUNT
During a visit to a small Asian village, French Prime Minister Georges Clemenceau came across a tiny statuette for sale. When the dealer quoted a price of 150 rupees, Clemenceau counter-offered just 50. "Impossible!" exclaimed the indignant dealer. "I would rather give it to you than sell it for a mere 50 rupees."
"That is most kind of you," replied Clemenceau as he pocketed the figurine. "But gifts can only pass between friends, so please allow me to give you a small token of friendship in return."
The dealer readily agreed. Clemenceau handed him 50 rupees, saying, "Use this in any way you see fit - for charity or your own needs." With a cordial smile, Clemenceau then took his leave, statuette in hand.
adornment, artifact, bauble, bagatelle, bric-a-brac, collectible, collector's item, conversation piece, curio, doohickey, dust catcher, fandangle, figurine, flea market find, fribble, frill, gimcrack, gizmo, hand-me-down, junk, keepsake, kickshaw, knickknack, memorabilia, memento, nicknack, novelty, objet d'art, oddity, odds and ends, oddment, ornament, paraphernalia, rummage sale discovery, TCHOTCHKE, tenpenny, thrift store treasure, trinket, triviality, tsatske, whatnot, whim-wham
SMUGGLE OWAD into a conversation, say something like:
“Flea markets and antique shops are a wonderland for those with a passion for unique and timeless TCHOTCHKES.”
THANKS to Philip and Uli, for suggesting today’s OWAD.
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