tabloid

a mass newspaper

TRANSLATION

tabloid = die Boulevardzeitung, kleinformatige Zeitung --- GOOGLE INDEX tabloid: approximately 39,000,000 Google hits

STATISTICS

IN THE PRESS

Activists opposed to the Sun's topless Page 3 have targeted supermarkets across Britain as they stepped up their campaign for an advertising boycott of the TABLOID.

(The Guardian)

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The Leveson Inquiry, set up in the wake of the phone-hacking scandal at Murdoch's News of the World TABLOID, is due by the end of 2012 to issue its final report outlining recommendations for future press regulation.

(AFP news agency)

Did you
know?

tabloid
noun

- a newspaper having pages half the size of those of the average broadsheet, typically popular in style and dominated by sensational stories

adjective (chiefly North American)

- lurid and sensational

(Oxford English Dictionaries)

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Who would have thought that the word tabloid is medical in origin?

Henry Wellcome was an American-British pharmacist and philanthropist whose huge personal fortune was spent on medical research and collecting medical objects.

In 1884, Wellcome was looking for a strong brand name, so that his customers would recognise his pharmaceutical products immediately. He created the word "tabloid" to describe a new type of tablet in which powder was compressed down into a small tablet. This made it easier to control the dose of medicines, and the tablet was easier to store and to take.

He registered "Tabloid" as a trademark, which meant that only his firm Burroughs Wellcome & Co. could use the term. The word was such a success that all of the company's products were marketed as Tabloid. Customers could buy Tabloid tea, Tabloid photography supplies and Tabloid first-aid kits, as well as Tabloid medicines.

Wellcome was an excellent salesman, and often gave his Tabloid products away, for instance providing famous explorers with medicine chests to take on their journeys.

By 1903 the company’s attempts to stop others using the word tabloid to describe something small or compressed failed. The judge in its legal case argued that, by then, the word had entered the general language.

(adapted from the UK Science Museum website)

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SYNONYMS

(noun)
rag, scandal sheet, sheet, gossip sheet, supermarket rag

(adjective)
gossipy, sensationalistic, scandalous, lurid, shocking

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SMUGGLE OWAD into today's conversation

"The tabloids have little respect for the personal privacy of famous people."

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