"Does your workspace urge you from under the covers in the morning? To be clever, collaborative and energetic in problem solving? Unlikely. The typical corporate landscape, urban spire or rural "campus," breeds hunkering and hiding, not sharing and openness. These are critical issues. Most adults feel, think and act differently in different environments. And these differences are profound. If value in the new economy is to come from spunk, energy, constant chatter, collaboration and imagination, then where we hang out to do commerce must reflect these core ideas."
Tom Peters' Column
Did you know?
Wordwise:
Function: noun
Etymology: Scottish Gaelic spong sponge, tinder, from Latin spongia sponge
Date: 1582
Did you know?
In the 1500s, someone who fought bravely, especially against tough opponents, was thought of as being on fire. The flaring of the human spirit that happened when someone acted bravely was compared to tinder bursting into flames. In Scotland, tinder was often a dry, spongy wood that was called "spong" because it looked like a sponge ("spong," the Scottish Gaelic name for a sponge, developed from the Latin word "spongia," which also meant "sponge"). The image of that spongy wood bursting into flames inspired English speakers to turn "spong" into "spunk."