Q Score
a popularity measurement
TRANSLATION
Q Score = die Beliebtheitsskala --- GOOGLE INDEX Q Score: approximately 150,000 Google hits
STATISTICS
IN THE PRESS
Ramos' Q SCORE among Latino audiences places him between soccer magician Lionel Messi and the pop starlet Shakira.
(Time magazine)
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Kayne West had a Q SCORE of 17 among women between ages 18-49 before dating Kim Kardashian, but that score is now at three.
(Hollywood Take online news portal)
(Time magazine)
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Kayne West had a Q SCORE of 17 among women between ages 18-49 before dating Kim Kardashian, but that score is now at three.
(Hollywood Take online news portal)
Did you
know?
Q Score
noun phrase
- a scale measuring the popularity of a person or thing
(Merriam-Webster Dictionary)
---
The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or television show used in the United States. The higher the Q Score, the more highly regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising, and public relations industries.
The Q Score is a metric that determines a "quotient" (Q) factor through mail and online panellists who make up representative samples of the population. The Q score identifies the familiarity of an athlete, celebrity, licensed property, TV show, or brand and measures the appeal of each among people familiar with each.
The Q Score was developed in 1963 by Jack Landis and is owned by Marketing Evaluations, Inc, the company he founded in 1964.Q Scores are calculated for the population as a whole as well as by demographic groups such as age, gender, income, marital status, or education level.
(adapted from Wikipedia)
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SYNONYMS
Q Rating, Q Factor
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SMUGGLE OWAD into today's conversation
"The CEO's Q Score went up after he announced an employee bonus plan."
---
Thanks to Ron for suggesting today's word!
noun phrase
- a scale measuring the popularity of a person or thing
(Merriam-Webster Dictionary)
---
The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or television show used in the United States. The higher the Q Score, the more highly regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising, and public relations industries.
The Q Score is a metric that determines a "quotient" (Q) factor through mail and online panellists who make up representative samples of the population. The Q score identifies the familiarity of an athlete, celebrity, licensed property, TV show, or brand and measures the appeal of each among people familiar with each.
The Q Score was developed in 1963 by Jack Landis and is owned by Marketing Evaluations, Inc, the company he founded in 1964.Q Scores are calculated for the population as a whole as well as by demographic groups such as age, gender, income, marital status, or education level.
(adapted from Wikipedia)
---
SYNONYMS
Q Rating, Q Factor
---
SMUGGLE OWAD into today's conversation
"The CEO's Q Score went up after he announced an employee bonus plan."
---
Thanks to Ron for suggesting today's word!
