nosedive

a sudden drop or decline

TRANSLATION

nosedive = tiefe Talfahrt, der Einbruch nosedive = der Sturzflug to nosedive = einbrechen, abkippen --- GOOGLE INDEX nosedive: approximately 3,500,000 Google hits

STATISTICS

IN THE PRESS

Film producer Richard Zanuck's career took something of a NOSEDIVE in 1970 when his father Darryl, co-founder of 20th Century Fox, fired him after suspecting his son was planning to usurp his position as Fox president.

(BBC NEWS)

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Delta Seeks a Way out of Its Profits NOSEDIVE

(BusinessWeek magazine)

Did you
know?

nosedive
noun, verb

- a sudden fast fall in prices, value, etc

- a fast and sudden fall to the ground with the front (nose) pointing down

(Cambridge Advanced Learner's Dictionary)

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Planet sends jet into a nosedive

According to a report from the Transportation Safety Board of Canada, a fatigued and groggy Air Canada co-pilot mistook the planet Venus for an oncoming aircraft and slammed the control stick forward, sending the plane into a momentary dive that injured 16 passengers. The report about the January 2011 incident found that "sleep inertia" was to blame for the co-pilot’s misjudgement.

The flight’s first officer caused the incident after waking up from a nap on the long-haul flight from Toronto to Zurich, Switzerland. His snooze was permitted under a sanctioned procedure known as "controlled rest," which is said to improve a pilot’s alertness and performance during overnight flights. But while only supposed to sleep for 40 minutes, the first officer dozed off for 75 minutes, sending him into a presumably deep sleep.

The first officer awoke as the captain, who had been controlling the plane, noted an approaching U.S. Air Force jet 1,000 feet below. But groggy and not yet fully alert, the first officer saw a light above the plane and thought it was the Air Force aircraft descending toward them. In reality, it was the planet Venus – though that realization came only after he sent the Boeing 767 into a 400-foot nosedive. "Under the effects of sleep inertia, the first officer perceived the oncoming aircraft to be on a collision course and pushed forward on the control column," the report notes.

Air Canada is considering implementing better rest policies for pilots.

(adapted from Time magazine)

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plunge, descent, dive, pitch, spill, spree, submergence, submersion, slump, skid, swoop, tumble

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SMUGGLE OWAD into today's conversation

"The stock market recovered after taking a nosedive yesterday."

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