no frills
no luxuries
TRANSLATION
no frills = ohne Schnickschnack no-frills airline = Billigflieger --- GOOGLE INDEX no frills: approximately 4,500,000 Google hits
STATISTICS
IN THE PRESS
NO FRILLS, no seats: Ryanair's latest cost-cutting plan
(The Guardian - News Headlines)
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Carlos Brito helped instil a NO-FRILLS culture in which executives do without individual secretaries and company cars.
(Wall Street Journal)
(The Guardian - News Headlines)
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Carlos Brito helped instil a NO-FRILLS culture in which executives do without individual secretaries and company cars.
(Wall Street Journal)
Did you
know?
frills (usually plural)
noun
- extra things that are added to something to make it more pleasant or more attractive, but that are not necessary
(Cambridge Advanced Learner's Dictionary)
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In an effort to attract customers and carve out a market niche, companies in some industries adopt "no frills" strategies. In other words, offer the customer a basic product or service, avoid expensive extras and lower the price. No-frills airlines are a good example. For instance, Ryanair and EasyJet offer reduced fares by eliminating things like free beverages and reserved seats and installing pay toilets.
No-frills airlines have also been ridiculed as this joke illustrates:
You know you are travelling on a no-frills airline when:
- All the insurance machines in the terminal are sold out
- Before take off, the cabin attendant tells you to fasten your Velcro
- You cannot board without the exact change.
- A man with a gun is demanding to be let off the plane.
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SYNONYMS
no amenities, no extras, basic, Spartan, vanilla
---
SMUGGLE OWAD into today's conversation
"For a last-minute weekend trip, no-frills airlines are a good way to travel without spending a lot of money."
noun
- extra things that are added to something to make it more pleasant or more attractive, but that are not necessary
(Cambridge Advanced Learner's Dictionary)
---
In an effort to attract customers and carve out a market niche, companies in some industries adopt "no frills" strategies. In other words, offer the customer a basic product or service, avoid expensive extras and lower the price. No-frills airlines are a good example. For instance, Ryanair and EasyJet offer reduced fares by eliminating things like free beverages and reserved seats and installing pay toilets.
No-frills airlines have also been ridiculed as this joke illustrates:
You know you are travelling on a no-frills airline when:
- All the insurance machines in the terminal are sold out
- Before take off, the cabin attendant tells you to fasten your Velcro
- You cannot board without the exact change.
- A man with a gun is demanding to be let off the plane.
---
SYNONYMS
no amenities, no extras, basic, Spartan, vanilla
---
SMUGGLE OWAD into today's conversation
"For a last-minute weekend trip, no-frills airlines are a good way to travel without spending a lot of money."
