mojo

strong charisma

TRANSLATION

mojo = die Anziehungskraft mojo = der Talisman --- GOOGLE INDEX mojo: approximately 103,000,000 Google hits

STATISTICS

IN THE PRESS

Rio Ferdinand says England will have to rediscover their MOJO if they want to be a world force in football again.

(The Sun)

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Japanese stocks, which hit a new one-month high on Tuesday, appear to have got their MOJO back.

(CNBC News)

Did you
know?

mojo
noun, slang

- a quality that attracts people to you and makes you successful and full of energy

(Cambridge Advanced Learner’s Dictionary)

- a magic charm or spell

(American Heritage Dictionary)

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Mojo is an American term thought to be of West African or Creole origin that originally referred to a magic charm or talisman. It may stem from "moco," a word that means witchcraft or medicine man in some Creole dialects. The expression first appeared in the U.S. in the 1920s and was used primarily by African Americans in the sense of magical ability or the power to get things done. It was often utilized to describe male erotic appeal and its power over women.

Jazz and blues musicians popularised the expression as illustrated by the famous 1957 Muddy Waters song, "I got my mojo working":

Got my mojo working, but it just won't work on you
Got my mojo working, but it just won't work on you
I wanna love you so bad till I don't know what to do
I'm going down to Louisiana to get me a mojo hand
I'm going down to Louisiana to get me a mojo hand
I'm gonna have all you women right here at my command

Note: Wanna (want to) and gonna (going to) are good examples of contractions that result from being linguistically lazy. Both are so common however, that they are mentioned in most of the major English dictionaries.

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SYNONYMS

allure, appeal, charm, attractiveness, charisma, desirability, lure, magic, magnetism

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SMUGGLE OWAD into today's conversation

"You certainly had your mojo working today. They loved your presentation!"

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