millennials

people who were born in the late 1980s to the 1990s

TRANSLATION

millennials (also Generation Y or Gen Y) = die Bevölkerungskohorte die im Zeitraum von etwa 1980 bis 1999 geboren wurde. --- GOOGLE INDEX millennials: approximately 15,400,000 Google hits

STATISTICS

IN THE PRESS

"Several surveys suggest that MILLENNIALS aren't motivated by the same factors as previous generations, such as a job for life, but instead value a good work life balance and a sense of purpose beyond financial success."

BBC News

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know?

millennials
noun

- people who were born in the late 1980s to the 1990s
(American Heritage Dictionary)

The word millennials is a demographic term that roughly describes people, especially those born and living in North America, who reached maturity at around the turn of the 21st century. And since it's a demographic expression, not a scientific term, there is no "cut-off" date that allows us to officially place someone in this group.

That's why the term is used mainly by marketing professionals and less in conversations between "normal" people. Still, in response to the question "When were you born?", someone in this demographic group could simply say, "I'm a millennial." You could thus avoid revealing your actual date of birth or year of birth during a conversation.

Millennials are also referred to as Generation Y, the demographic successor to (surprise!) Generation X, which is the group born after the post–World War II baby boom (1960s to 1980s) in western countries. Generally speaking, millennials are characterized as being more liberal, socially-conscious and having a high Internet affinity.

The word millennial derives of course from the Latin millennium - 1,000 years - which originates from mille, or thousand.

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SYNONYMS

Generation Y, Generation We, Global Generation, Generation Next, the Net Generation, Echo Boomers

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SMUGGLE OWAD into today's conversation

"Accountancy firm Deloitte predicts that millennials will make up 75% of the global workforce by 2025."

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