keep up with the Joneses = das haben wollen, was die anderen haben
keep up with the Joneses = im Konsumverhalten mit den anderen Schritt halten
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GOOGLE INDEX
keep up with the Joneses: approximately 300,000 Google hits
STATISTICS
IN THE PRESS
When KEEPING UP WITH THE JONESES costs a fortune
(Yahoo! Finance)
--- One of the biggest mistakes first home buyers can make it to feel pressured to KEEP UP WITH THE JONESES and only buy in a prestigious suburb.
(Sydney Morning Herald)
Did you know?
keep up with the Joneses idiom
- to compete socially with one's neighbours or associates, esp. by buying the things they have
(Random House Dictionary)
--- The expression "keep up with the Joneses" expresses the idea of always wanting to own the same expensive objects and do the same things as your friends or neighbours, because you are worried about seeming socially less important than they are. It relies on the verbal phrase "keep up with" which means to maintain the same pace or stay at the same level as someone or something.
The phrase was popularized when a comic strip of the same name was created by cartoonist Arthur R. "Pop" Momand. The strip premiered in 1913 and ran in American newspapers for 26 years. It was eventually adapted into books, films, and musical comedies.
The "Joneses" of the title were neighbours of the strip's main characters, who were often spoken of but never actually seen in person. The exact origin of the phrase is unknown and it's unclear why the name Jones was used, other than like Smith and Miller it's very common in English-speaking countries.
--- SMUGGLE OWAD into today's conversation
"I don't buy things just to keep up with the Joneses."