it's a cinch

it's easy to do

TRANSLATION

it's a cinch = es ist einfach, es ist superleicht --- GOOGLE INDEX it's a cinch: approximately 400,000 Google hits

STATISTICS

IN THE PRESS

Using it for e-mails IS A CINCH, thanks to its built-in qwerty keyboard. The keys are on the small side, but typing is relatively painless.

(BBC News)

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"Yard by yard, life is hard. Inch by inch, IT'S A CINCH."

- Robert H. Shuller, American televangelist and author

Did you
know?

it's a cinch
idiom

- it's a very easy task

(McGraw-Hill Dictionary of American Idioms and Phrasal Verbs)

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Cinch stems from the Spanish "cincha" (from the Latin cingulum - a girdle or sword belt), which means a belt or girdle. Cinch originally meant a band that passes around the body of a horse to hold the saddle in its place. It was first used in America in the mid 19th century.

The verb eventually evolved from the noun to describe firmly tightening, fastening or securing something. From this context, another sense developed to generally mean "certain, a sure thing." This use was then extended to mean "easy to achieve or accomplish."

Cinch is not the only piece of horse equipment that eventually enjoyed idiomatic use. Following are several other examples:

- in the saddle = to be in control (With a new CEO in the saddle, the company became profitable)

- back in the saddle = to do something you stopped doing a long time ago (I didn't play tennis for a long time after being injured, but I'm back in the saddle again)

- saddle someone or something = to burden someone with something difficult (The company has been saddled with large debts)

- take over/take up the reins = to take control of something, like an organisation (He took up the reins of the club last year)

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SYNONYMS

it's a breeze, it's a picnic, it's a no-brainer, it's a snap, it's child's play, it's a piece of cake

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SMUGGLE OWAD into today's conversation

"With the right software, creating an Internet homepage is a cinch."

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