humblebrag

an apparently modest statement which is actually quite arrogant

TRANSLATION

humblebrag = Bescheidenheitsprahlen, falsche Bescheidenheit --- GOOGLE INDEX humblebrag: approximately 300,000 Google hits

STATISTICS

IN THE PRESS

The rise of social media and the HUMBLEBRAG has been cited in recent studies as a contributing factor to the increased pressure people, old and young, feel to live a perfect life and have the perfect body.

(The Daily Telegraph)

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The White House Correspondents’ Dinner is essentially one evening-long HUMBLEBRAG.

(The Washington Post)

Did you
know?

humblebrag
noun

- a supposedly modest or self-deprecating statement whose actual purpose is to draw attention to something of which one is proud

(Oxford Dictionary)

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Humblebrag is a blend of humble (modest) and brag (to boast or openly talk about one's accomplishments), two words that are essentially opposite in meaning. The irony behind this is intentional of course.

Social media has raised the art of the humblebrag to new heights as people try to trump each other with their statuses and photos. But it's not really a new phenomenon. People have always attempted to brag in social situations while appearing modest (sometimes unsuccessfully). Social media simply provides a more convenient and broader delivery platform.

Some humblebrags are more blatant than others and some are downright clever in the way they are constructed and delivered. Here are a few examples:

- That 2-day trip to London on the corporate jet was simply exhausting.

- I'm not sure what I did to deserve the salesperson of the year award.

- I had to take my Ferrari to the repair shop for the second time this month!

- I cancelled my marathon training this morning because of the rain.

- I told my husband not to buy me a Gucci bag for Christmas but he did it anyway.

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SMUGGLE OWAD into today's conversation

"The best way to deal with a humblebrag is to just ignore it."

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Thanks to Ron for suggesting today's word!

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