head-down generation
young smart-phone users
TRANSLATION
head-down generation = die "Kopf-nach-unten-Generation", die Smartphone-Generation --- GOOGLE INDEX head-down generation: approximately 20,000 Google hits
STATISTICS
IN THE PRESS
"We have a natural tendency to snack on information, which is turning us into a HEAD-DOWN GENERATION of workers, with our faces constantly buried in technology."
(Forbes Magazine)
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Forecasts suggest that tablet sales are set to surpass desktops and laptops by 2015 and businesses just can’t ignore the HEAD-DOWN GENERATION and the profits that they stand to gain from leveraging this platform.
(Cavalry digital communications agency)
(Forbes Magazine)
---
Forecasts suggest that tablet sales are set to surpass desktops and laptops by 2015 and businesses just can’t ignore the HEAD-DOWN GENERATION and the profits that they stand to gain from leveraging this platform.
(Cavalry digital communications agency)
Did you
know?
head-down generation
slang phrase
- the (younger) generation of portable electronic device users
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The expression "head-down generation" is a relatively new term that first surfaced in an interview with a BBC employee. In discussing the radio broadcaster's listenership strategy, he was quoted as saying:
"The key for Radio 1 in making the BBC relevant for young people is to crack the smartphone generation, or as I call them, the head-down generation. That's the battle we are up against. There are so many things young people can do with their time now and a lot of that is to do with the mobile phone."
The obvious reference is to the meanwhile common habit of people constantly looking down at the screen of a portable electronic device, usually a mobile phone. Although the term normally implies the younger generation - the most prolific users of mobile phone technology - the head down posture is not necessarily restricted to this group. After all, what's to keep grandma from whipping out her mobile phone to show friends pictures of the grandkids?
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SMUGGLE OWAD into today's conversation
"Our products are targeted mainly at the head-down generation."
---
Thanks to Christoph for suggesting today's word!
slang phrase
- the (younger) generation of portable electronic device users
---
The expression "head-down generation" is a relatively new term that first surfaced in an interview with a BBC employee. In discussing the radio broadcaster's listenership strategy, he was quoted as saying:
"The key for Radio 1 in making the BBC relevant for young people is to crack the smartphone generation, or as I call them, the head-down generation. That's the battle we are up against. There are so many things young people can do with their time now and a lot of that is to do with the mobile phone."
The obvious reference is to the meanwhile common habit of people constantly looking down at the screen of a portable electronic device, usually a mobile phone. Although the term normally implies the younger generation - the most prolific users of mobile phone technology - the head down posture is not necessarily restricted to this group. After all, what's to keep grandma from whipping out her mobile phone to show friends pictures of the grandkids?
---
SMUGGLE OWAD into today's conversation
"Our products are targeted mainly at the head-down generation."
---
Thanks to Christoph for suggesting today's word!
