glitz

flashiness, glamour

TRANSLATION

glitz = die Show, der Glanz, der Prunk --- GOOGLE INDEX glitz: approximately 6,500,000 hits

STATISTICS

IN THE PRESS

All the gold and GLITZ might not be to everyone's taste, but in today's Russia, if you've got it, you show it. Understatement seems to be an alien concept.

(BBC News)

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The Chinese government is determined to put on an unforgettable show when it hosts the Olympic Games. Beijing had been counting on the assistance of Hollywood heavyweight Steven Spielberg to provide GLITZ for the opening-night ceremony.

(Business Week magazine)

Did you
know?

glitz
noun

- extravagant but superficial display

(Compact Oxford English Dictionary)

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WORD ORIGIN

Glitz is borrowed from the Yiddish glitz, meaning glitter, and is related to the German verb glitzern.

If ever there was a city synonymous with glitz, it's Las Vegas. Neon everywhere. Hotel casinos with enough rooms for the population of a small town. Shows for almost every taste, from circus acts, musicals and magic shows to boxing championships. Las Vegas has it all.

Despite its wild reputation, which is reflected in its nickname Sin City, it's interesting to note that the first settlers in Las Vegas were Mormons. The state of Nevada first made gambling legal in 1931 and in 1946 Bugsy Siegel opened the famous Flamingo Hotel on what would become the Las Vegas strip.

Las Vegas is the city of superlatives. It has more than 130,000 hotel rooms and claims to have 17 of the 20 biggest hotels in the U.S. One of them, the Wynn Las Vegas, is the most expensive casino-hotel ever built at a cost of $2.7 billion. The city attracts around 40 million visitors each year. In 2006, Vegas casinos brought in $6.5 billion. Vegas Vic, the enormous neon cowboy that towers over Fremont Street, is the world's largest mechanical neon sign.

Although it's generally believed that "you can't beat the house," (meaning that the gambling games are fixed in favour of the casinos) Nevada law mandates that slot machines pay out a minimum of 75 percent of what they take in. When you consider the odds of winning the lottery, putting a few quarters or dollars into a one-armed bandit appears to be a good investment.

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SYNONYMS

flashiness, gaudiness, glamour, glitter, pageantry, showiness, tinsel

(Roget's New Millennium™ Thesaurus)

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ANTONYMS

dreariness, dullness

(Roget's New Millennium™ Thesaurus)


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SMUGGLE OWAD INTO TODAY'S CONVERSATION:

"How can we put a little bit of glitz into our event?"

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