gizmo

a mechanical device whose name can't be remembered

TRANSLATION

gizmo = das Ding, das Dingsbums (woerterbuch.info) --- GOOGLE INDEX gizmo: approximately 9,000,000 hits

STATISTICS

IN THE PRESS

So what will be the next big GIZMO that could redefine our workplaces and make not only communication a bit simpler, but also turn our lives into a living hell if we don't have one?

(The Sunday Herald)

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The idea of a GIZMO-filled Christmas normally fills me with horror, but this year I am hoping that Santa might leave a new mobile phone in my stocking.

- Jane Wakefield, BBC technology reporter

Did you
know?

gizmo (plural, gizmos)
noun, slang

- a mechanical device or part whose name is forgotten or unknown

(The American Heritage® Dictionary of the English Language, Fourth Edition)

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WORD ORIGIN

Gizmo is an American term of unknown origin. It was first recorded in the early 1940s. Gizmo is in a category of words that are used to describe things that don't have names. These words are sometimes referred to as placeholder names. They are made-up words that refer to objects whose names are either irrelevant or unknown in the context in which they are being discussed.

Here are other common placeholder names:

widget - along with gizmo, usually refers to a modern electronic or technical device
gadget (http://owad.de/owad-archive-quiz.php4?id=692)
dingus (note the German root "Ding")
thingamabob, thingamajig
(http://owad.de/owad-archive-quiz.php4?id=1374)
doohickey US)
whatchamacallit (what-you-may-call-it)
doodah, doodad
gubbins (a collection of unimportant things, and can mean any type of object)

Then there are occasions when someone's name does not easily come to mind when telling a story. Here, just insert a placeholder: "I was headed to WHATSHISNAME's house when I got stopped by the police." This is just a single word for the phrase "What is his name?"

Can't remember the name of a city or town? Try this: "We were driving to WHATSITSNAME when the car broke down." This is a fast and lazy way to say, "What is its name?"

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SMUGGLE OWAD INTO TODAY’S CONVERSATION
say something like:

"Harry just bought an Iphone, what’s your favourite gizmo?"

More Word Quizzes: