footfall


the number of people walking into a store

STATISTICS

IN THE PRESS

“With high-street stores desperate to increase FOOTFALL and buck the financial downturn, retailers have started issuing discount vouchers.”

The Scotsman

Did you
know?

footfall
noun

- the number of people who go into a shop or business in a particular period of time (Footfall is an important indicator of how successful a company’s advertising is at bringing people into its shops)

- the sound of a person’s foot hitting the ground as they walk (I heard echoing footfalls in the corridor)

Cambridge Dictionary


ORIGIN

"Footfall" was first evidenced in 1611, in Shakespeare’s The Tempest (act 2, scene 2):

  “. . . like hedgehogs which
   Lie tumbling in my barefoot way and mount
   Their pricks at my footfall.”


COMMON FOOT IDIOMS

- drag one’s feet = do something very reluctantly; delay doing something
- find one’s feet = adjust to a new place or situation
- jump in with both feet = begin a new experience wholeheartedly
- get cold feet = experience reluctance or fear
- vote with one’s feet = physically depart from something as a way of showing disapproval
- have a lead foot = have a tendency to drive very fast
- be on the back foot = be at a disadvantage
- put one’s foot down = use authority to insist on something


GERMANS ONE STEP AHEAD?

Engineers from HSG-IMIT, a research centre in Villingen-Schwenningen, Germany, have built shoe-sized devices that harvest power from the act of walking.

There are two separate devices: a “shock harvester” that generates power when the heel strikes the ground and a “swing harvester” that produces power when the foot is swinging.

The technology could ultimately be used to power wearable electronic sensors without the need for batteries and lead to self-lacing shoes for the elderly.


SYNONYMS
for the sound made by footstep(s)

amble, canter, clip, clomp, clump, FOOTFALL, footstep, gallop, march, pace, plod, stamp, step, stomp, thump, tramp, trample, tread, trot, trudge


SMUGGLE OWAD into a conversation today, say something like:

“Can you imagine intelligent flooring which generates electricity from every FOOTFALL?"


THANKS to Jacqueline for suggesting today’s word!


HERZLICHEN DANK to all readers helping me keep OWAD alive with single or monthly donations at:

https://donorbox.org/please-become-a-friend-of-owad-

Paul Smith

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