footage

film material

TRANSLATION

footage= Filmmaterial --- How important is this English word? footage: 67,800,000 Google Hits

STATISTICS

IN THE PRESS

The 2006 FIFA World Cup Organising Committee has set up a TV archive allowing TV stations to download broadcast-quality FOOTAGE.

(www.fifaworldcup.yahoo.com)

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NASA has released some unprecedented FOOTAGE of one of the mysterious space rocks as it rotates slowly in the solitude of space.

(www.cnn.com)

Did you
know?

footage
noun

1.    An amount or length of film or videotape.
2.    A shot or series of shots of a specified nature or subject.
3.    Length, extent, or amount based on measurement in feet.

(The American Heritage® Dictionary of the English Language: Fourth Edition. 2000.)

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WORD ORIGIN
The origin of the term "footage" is that 35mm film has traditionally been measured in feet and frames; the fact that film was measured by length in cutting rooms, and that there are exactly 16 frames in a foot of 35mm film, made footage a natural unit of measure for film. The term then became used figuratively to describe moving image material of any kind.

Television footage, especially news footage, is often traded between broadcasting organizations, but good footage usually commands a high price. The actual sum depends on duration, age, size of intended audience, duration of licensing and other factors. Amateur video footage of current events can also often fetch a high price on the market – scenes shot inside the World Trade Center during the September 11, 2001 attacks were reportedly sold for US$45,000.

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IMPRESS YOUR FRIENDS TODAY
say something like:

“Can you have this footage of the press conference edited by this afternoon?”

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