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flavour of the month

something that is temporarily popular

TRANSLATION

flavour of the month = die derzeitige Nummer eins, die Modeerscheinung --- GOOGLE INDEX flavour of the month: approximately 1,600,000 Google hits

STATISTICS

IN THE PRESS

Pinterest is currently FLAVOUR OF THE MONTH. It is best described as a picture version of Twitter, where users are encouraged to share their pinboards of images.

(The Guardian)

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Tablets, and particularly the Apple iPad, are currently the FLAVOUR OF THE MONTH. However, a new nationwide study has revealed that Brits are not embracing tablets or mobiles for shopping as much as expected.

(freshbusinessthinking.com)

Did you
know?

flavour of the month
idiom

- a person or thing that is currently but temporarily popular

(American Heritage Dictionary)

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The expression "flavour of the month" is American in origin and goes back to the 1930s. It was used by ice cream chains as an advertising slogan, but it's not clear which company created it. A likely candidate is Howard Johnsons, once the largest restaurant chain in the U.S. which specialised in 28 different flavours of ice cream.

As the expression became popular, people started to use it to describe anything that was a fad, or temporarily "in." A good example is the one-hit wonder, which refers to a music group that temporarily achieves stardom through a single hit and then disappears from the charts. The following is a list some of the most well-known one-hit wonders. And don't be surprised if the song is familiar, but not the group:

- Come On Eileen (Dexy's Midnight Runners)
- Spirit In The Sky (Norman Greenbaum)
- Ice Ice Baby (Vanilla Ice)
- Tainted Love (Soft Cell)
- My Sharona (The Knack)
- Kung Fu Fighting (Carl Douglas)
- It's Raining Men (The Weather Girls)

One-hit wonders in one country can end up enjoying long-term success in another. Nena, the queen of Germany's New Wave music scene, reached the U.S. charts with "99 Red Balloons," a translated version of her mega-hit "99 Luftballons." Although the flavour of the month in the U.S., she has been one of the most popular pop music artists in the German-speaking countries for decades.

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SYNONYMS

fad, trend, passing fancy, mania, vogue

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SMUGGLE OWAD into today's conversation

"I use my electronic devices as long as possible instead of constantly buying the flavour of the month."

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