fire sale

a sale of goods at extremely low prices

TRANSLATION

fire sale = Verkauf von Waren mit starkem Preisnachlass, Ausverkauf --- GOOGLE INDEX fire sale: approximately 800,000 Google hits

STATISTICS

IN THE PRESS

Lloyds Banking Group prepare for a massive FIRE SALE

(The Daily Mail)

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While it's unlikely GM dealers will start offering fire-sale prices on their vehicles, GM already offers substantial incentives on its vehicles.

(FOX Business News)

Did you
know?

fire sale
noun phrase

- the sale of goods at very low prices, often when the seller is facing financial difficulty or impending ruin

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WORD ORIGIN

The expression "fire sale" originally referred to a special sale of merchandise damaged by fire. It is meanwhile used to describe the heavily discounted sale of goods or assets in general and frequently when a company is going is out of business. The phrase was used as far back as the late 1800s. In a town in Massachusetts in the United States, the historical society discovered a document from December 1856 listing several merchants located in a building that caught fire:

E. B. Gee, clothing; T. B. Choate, drugs; J. C. Tenney, boots and shoes; Maraton Upton, textiles and clothing and M. W. Hayward, groceries. Maraton Upton removed his merchandise to another building and advertised "Extraordinary fire sale! Customers are invited to call and examine the goods which are 'still warm'."

Unfortunately it does not mention if Mr. Hayward's groceries were warm enough for a fire sale.

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SMUGGLE OWAD INTO TODAY'S CONVERSATION:

"Now could be a good time to buy a new car because many dealerships are having fire sales."

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