dual screening
watching TV and a laptop (or mobile device) at the same time
TRANSLATION
dual screening = zwei Bildschirme gleichzeitig beobachten --- GOOGLE INDEX dual screening: approximately 25,000 Google hits
STATISTICS
IN THE PRESS
61% of Brits admit to DUAL SCREENING
(Daily Mirror)
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DUAL SCREENING has shown the potential to turn TV into a shared social experience.
(www.yayaconnection.com)
(Daily Mirror)
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DUAL SCREENING has shown the potential to turn TV into a shared social experience.
(www.yayaconnection.com)
Did you
know?
dual screening
phrasal verb
- using another electronic device, such as a smartphone, while watching television
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The website of the 2nd Screen Society, an organization dedicated to the adoption of activities involving the simultaneous use of two entertainment devices, describes dual screening this way:
Dual screening covers any second-device activity undertaken while watching TV or a live event. While watching a TV program, viewers may be writing an e-mail on a laptop, looking up sports results on a smartphone or reading the news on a tablet. This is the 21st century version of reading the paper while watching TV.
In an even broader sense however, dual screening can refer to using any two electronic device displays at the same time, and it doesn't have to involve television. For instance, using a tablet and a smartphone, a desktop computer and a tablet, working with two computer monitors or watching a film at the cinema while looking up something on a smartphone. The combinations are almost endless these days.
The marketing industry has obviously taken notice of this trend and is developing content specifically for dual screen use (something they like to call a "companion experience"). The movie industry has plans to transmit supplemental information to smart phones in the theatre, which is designed to "enhance" the viewing experience.
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SYNONYMS
2nd screening, multi-monitoring, multi-viewing
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SMUGGLE OWAD into today's conversation
"The person sitting next to me in the cinema was dual screening the whole time."
---
Thanks to Volker for suggesting today's word!
phrasal verb
- using another electronic device, such as a smartphone, while watching television
---
The website of the 2nd Screen Society, an organization dedicated to the adoption of activities involving the simultaneous use of two entertainment devices, describes dual screening this way:
Dual screening covers any second-device activity undertaken while watching TV or a live event. While watching a TV program, viewers may be writing an e-mail on a laptop, looking up sports results on a smartphone or reading the news on a tablet. This is the 21st century version of reading the paper while watching TV.
In an even broader sense however, dual screening can refer to using any two electronic device displays at the same time, and it doesn't have to involve television. For instance, using a tablet and a smartphone, a desktop computer and a tablet, working with two computer monitors or watching a film at the cinema while looking up something on a smartphone. The combinations are almost endless these days.
The marketing industry has obviously taken notice of this trend and is developing content specifically for dual screen use (something they like to call a "companion experience"). The movie industry has plans to transmit supplemental information to smart phones in the theatre, which is designed to "enhance" the viewing experience.
---
SYNONYMS
2nd screening, multi-monitoring, multi-viewing
---
SMUGGLE OWAD into today's conversation
"The person sitting next to me in the cinema was dual screening the whole time."
---
Thanks to Volker for suggesting today's word!
