DINK
Double Income No Kids
TRANSLATION
DINK = Abk. für Double (or Dual) Income No Kids, Doppelverdiener ohne Kinder --- GOOGLE INDEX DINK: approximately 20,000 hits
STATISTICS
IN THE PRESS
Like many DINKs, William Cohen, 33, an Atlanta lawyer, and Susan Penny-Cohen, 28, founder of a headhunting firm for lawyers and paralegals, have not yet planned to reproduce.
(Time magazine)
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"DINKs are one of the few groups that are doing much better than the previous generation."
- Frank Levy, University of Maryland economist
(Time magazine)
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"DINKs are one of the few groups that are doing much better than the previous generation."
- Frank Levy, University of Maryland economist
Did you
know?
DINK
marketing acronym
- Double (Dual) Income No Kids
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WORD ORIGIN
DINK, an acronym for Dual Income No Kids, is a demographic marketing term for households in which there are two incomes and no children. DINKs are typically married couples in their late 20s to mid 30s who work in high-paying professions. They are often the target of marketing efforts for so-called "high ticket" items such as luxury cars, high-end home electronics and expensive vacations.
DINKs are in contrast to DEWKs, Dually Employed With Kids, or households with children where both partners work. This segment is a natural target for toys, children's clothes and other goods and services related to children.
Most everyone can find a demographic acronym or catchphrase that fits their situation:
SINK - Single Income No Kids
Yuppies - Young Urban Professionals or Young Upwardly-Mobile Professionals
SPUD - Single Person Urban Dwelling (a fancy way of describing a single person that lives in a big city)
Empty Nester - a person or couple whose children are grown and have left home
Third Ager - sometimes associated with the term Baby Boomer, third agers are classified as people 50+ years of age who want to continue to work and have an active life but in a different capacity than their previous life (second age)
ORCHID - One Recent Child, Heavily In Debt (a term created by the travel industry for people with low holiday budgets who don't want to travel far because they have a small child)
GLAM - Greying, Leisured, Affluent, Married (retired married couples with lots of cash and time on their hands)
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SMUGGLE OWAD INTO TODAY'S CONVERSATION:
"We were DINKs until our first child came along."
marketing acronym
- Double (Dual) Income No Kids
---
WORD ORIGIN
DINK, an acronym for Dual Income No Kids, is a demographic marketing term for households in which there are two incomes and no children. DINKs are typically married couples in their late 20s to mid 30s who work in high-paying professions. They are often the target of marketing efforts for so-called "high ticket" items such as luxury cars, high-end home electronics and expensive vacations.
DINKs are in contrast to DEWKs, Dually Employed With Kids, or households with children where both partners work. This segment is a natural target for toys, children's clothes and other goods and services related to children.
Most everyone can find a demographic acronym or catchphrase that fits their situation:
SINK - Single Income No Kids
Yuppies - Young Urban Professionals or Young Upwardly-Mobile Professionals
SPUD - Single Person Urban Dwelling (a fancy way of describing a single person that lives in a big city)
Empty Nester - a person or couple whose children are grown and have left home
Third Ager - sometimes associated with the term Baby Boomer, third agers are classified as people 50+ years of age who want to continue to work and have an active life but in a different capacity than their previous life (second age)
ORCHID - One Recent Child, Heavily In Debt (a term created by the travel industry for people with low holiday budgets who don't want to travel far because they have a small child)
GLAM - Greying, Leisured, Affluent, Married (retired married couples with lots of cash and time on their hands)
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SMUGGLE OWAD INTO TODAY'S CONVERSATION:
"We were DINKs until our first child came along."
