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Internet content that tempts visitors to go to a specific web page


clickbait = (Maus-)Klick-Köder, "Klickfang" clickbait = reißerische Überschriften, die Internetnutzer dazu veranlassen sollen, einen hinterlegten Link an zu klicken --- GOOGLE INDEX clickbait: approximately 750,000 Google hits



Facebook has begun a purge of CLICKBAIT appearing on people's news feeds as part of efforts to ensure fewer members are spammed.

(The Drum, online marketing portal)

"Most CLICKBAIT is disappointing because it’s a promise of value that isn’t met — the payoff isn’t nearly as good as what the reader imagines."

(The Poynter Institute)

Did you


- Internet content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page

(Oxford Dictionary)

Clickbait is the popular but controversial practice of enticing Internet surfers to click on a link that takes them to a particular page. Or as the Urban Dictionary more precisely describes it: Clickbait is an eye-catching link on a website which encourages people to read on. It is often paid for by the advertiser or generates income based on the number of clicks.

The term stems from click, as in clicking on a web link with a computer mouse, and bait, which is something intended to prompt someone into doing something. A worm on a hook is bait for the fish that you want to catch for instance.

Clickbait is typically a dishonest tactic, promising web visitors something more exciting than what they eventually get.

One commentator likened clickbait to a carnival barker, which is in an employee who stands before the entrance to a carnival show and solicits customers with a loud sales pitch such as "Come and see the three legged man!" After paying, visitors enter the tent only to be confronted by a two-legged man with a crutch.

SMUGGLE OWAD into today's conversation

"Experienced Internet surfers usually know when a headline is just clickbait."

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