chasing rainbows
trying to achieve impossible things
TRANSLATION
chasing rainbows = Luftschlösser bauen, Träumen hinterherjagen --- GOOGLE INDEX chasing rainbows: approximately 650,000 Google hits
STATISTICS
IN THE PRESS
If it seems that Ford is CHASING RAINBOWS, guess again. The European Union has set up a research consortium to develop dandelion rubber, EU-PEARLS (EU-based Production and Exploitation of Alternative Rubber and Latex Sources).
(Clean Technica)
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HP failed to invest in the marketing, sales, and support that corporate customers require. "They felt their brand would carry them," says the partner. "It makes all the sense in the world for them to refocus where they're strong, rather than CHASE RAINBOWS."
(BusinessWeek magazine)
(Clean Technica)
---
HP failed to invest in the marketing, sales, and support that corporate customers require. "They felt their brand would carry them," says the partner. "It makes all the sense in the world for them to refocus where they're strong, rather than CHASE RAINBOWS."
(BusinessWeek magazine)
Did you
know?
chasing rainbows
idiom
- trying to achieve something that is not possible or practical
(Cambridge Dictionary of American Idioms)
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Humans have always been dreamers. Don Quixote said, "One man scorned and covered with scars still strove with his last ounce of courage to reach the unreachable stars; and the world was better for this." He could just as well have said "chasing rainbows" instead of "reaching the unreachable stars." The idea is the same: "mission impossible!"
The verb chase means to "hunt, pursue, go after" something and derives from the Old French "chacier"/Modern French "chaser" (to hunt). As every child eventually discovers, chasing a rainbow is an exercise in futility. Or as someone once said, "Weekends are a bit like rainbows; they look good from a distance but disappear when you get up close to them."
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SYNONYMS
pie in the sky, pipedream, castle in the air, fantasy, flight of fancy
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SMUGGLE OWAD into today's conversation
"Sometimes, chasing a rainbow can lead to a real innovation."
idiom
- trying to achieve something that is not possible or practical
(Cambridge Dictionary of American Idioms)
---
Humans have always been dreamers. Don Quixote said, "One man scorned and covered with scars still strove with his last ounce of courage to reach the unreachable stars; and the world was better for this." He could just as well have said "chasing rainbows" instead of "reaching the unreachable stars." The idea is the same: "mission impossible!"
The verb chase means to "hunt, pursue, go after" something and derives from the Old French "chacier"/Modern French "chaser" (to hunt). As every child eventually discovers, chasing a rainbow is an exercise in futility. Or as someone once said, "Weekends are a bit like rainbows; they look good from a distance but disappear when you get up close to them."
---
SYNONYMS
pie in the sky, pipedream, castle in the air, fantasy, flight of fancy
---
SMUGGLE OWAD into today's conversation
"Sometimes, chasing a rainbow can lead to a real innovation."
