pertinacious
adjective

- very determined and refusing to be defeated by problems

- someone who is pertinacious continues trying to do something difficult rather than giving up quickly

- adhering resolutely to an opinion, purpose, or design

The Cambridge Dictionary / Collins Dictionary / Merriam-WebsterWORD ORIGIN

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WORD ORIGIN

“Pertinacious” meaning “unyielding, persistent, resolute" (in holding to a purpose, opinion, course of action, etc.), is from the 1620s, from Latin pertinax "very firm, tenacious"

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FROM $15 MILLION TO $50 BILLION

At the start of 2009, a game company called 'Tiny Speck' raised more than $15 million to fund a new online game named 'Glitch'. The group was ambitious, the design was unique, and investors had high expectations.

However, even with all their hard work, Glitch never took off — it failed!

Despite this setback, Tiny Speck headed by Stewart Butterfield, saw a different opportunity.

During the game's development, the team had built an internal communication tool to collaborate more efficiently. This tool was good and easy to use. Everyone loved using it.

Butterfield understood three important things:

1. Glitch, the game they were making, was failing fast.
2. Existing team-collaboration tools were not user-friendly.
3. Their own internal tool had the potential to revolutionize how teams worked.

So, they changed their plan, halted Glitch and concentrated on making their own, internal tool even better. They named the tool "SLACK" which stood for “Searchable Log of All Conversation and Knowledge”

By 2020, Slack was bought for more than $27 billion and is now a main tool for teams to talk all over the world.

The Moral of the Story:

- It's okay to make mistakes — often, mistakes show a better way.

- Keep the good, throw away the bad — when something doesn't work, analyse what was good and what was bad, and what drove them.

- Focus on the good — pay attention to what is working and keep doing it.

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SYNONYMS

adamant, assiduous, bullheaded, bulldog tenacity, dead set, determined, die-hard, diligent, dig in one's heels, dog with a bone, dogged, firm, go the extra mile, grind it out, hammer away, hang in there, hardnosed, hell-bent, holding fast, indefatigable, implacable, inexorable, keep eyes on the prize, keep on truckin', knuckle down, marathon not a sprint, mulish, obstinate, persevering, PERTINACIOUS, plodding, pugnacious, purposeful, relentless, resolute, ride out the storm, sedulous, see it through, shoulder to the wheel, single-minded, stand one's ground, staunch, stay the course, stay the distance, steadfast, stick to one's guns, stubborn, tenacious, thick-skinned, tireless, undeviating, unfaltering, unrelenting, unswerving, unwavering, unyielding.

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SMUGGLE OWAD into a conversation, say something like:

“Thomas Edison was exceptionally PERTINACIOUS — after having developed the electric lightbulb, he exclaimed: “I discovered a thousand ways a lightbulb will not work!”.”

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