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coax

to persuade someone to do something

TRANSLATION

coax = ├╝berreden, verleiten, jemand dazu bewegen etwas zu tun --- GOOGLE INDEX coax: approximately 27,000,000 Google hits

STATISTICS

IN THE PRESS

By taking the cash, Professor Fasching joined hundreds of professors at public universities across the U.S. who have been COAXED into retirement with offers of as much as two years' pay.

(BusinessWeek magazine)

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Happiness is like a cat, If you try to COAX it or call it, it will avoid you; it will never come. But if you pay no attention to it and go about your business, you'll find it rubbing against your legs and jumping into your lap.

- American politician and commentator William Bennett

Did you
know?

coax
verb

- persuade someone gradually or gently to do something

(Oxford English Dictionary)

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Coax stems from and is spoken exactly like the Middle English "cokes," meaning to flatter or coddle (over-protect), which came from an earlier noun form that referred to a silly fellow or simpleton. The sense of persuading first appeared around 1663. The modern spelling "coax" surfaced in 1706.

Coax (spoken "co-ax") is also short for "coaxial," which can refer to:

- having or mounted on a common axis

- a type of cable typically used for transmitting radio signals

While coax is usually associated with people persuasion, scientists and researchers like to use it in the sense of pharmaceuticals that make cells react in certain ways as these two headlines illustrate:

- "Liver Cancer Cells Coaxed To Commit Suicide By Common Anti-Inflammatory"

- "Viruses Coaxed to Form Synthetics With Microstructures Akin to Those of Corneas, Teeth and Skin"

The most common form of coaxing is advertising however. Whether it's through television, radio, the Internet or the regular post, businesses try to coax us into buying their products and services on a daily basis. Sometimes coaxing can take a different turn, as we discover from a short article in Business Insider:

How McDonald's Burgers Coaxed A Naked Man Down From A California Radio Tower

McDonald's burgers may have literally been the difference between life and death for one Arizona man who had scaled a downtown Los Angeles radio tower, Andrew Blankstein at The Los Angeles Times reports.

The 45-year-old man, who stripped naked after climbing the tower Wednesday afternoon, had been atop for several hours when he asked police for burgers from McDonald's. Police agreed and the man climbed down uninjured after enjoying his meal.

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SYNONYMS

cajole, encourage, entice, impel, induce, persuade, sweet talk, talk into, urge

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SMUGGLE OWAD into today's conversation

"See if you can coax him into signing the contract."

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